10/31/2022 0 Comments Impacts of globalization pdf![]() ![]() Herrmann observes another tendency: "most humans seem to have a basic need to belonging-ness and therefore feel happier in the culture they know", it is not an easy task for them to adjust to a new culture. Companies face with strong level of competition and their employees have to be more innovative, creative andĬommunicative. The impact of European economic integration on corporate culture and communications is obvious. As a result the companies have to adjust to new business environment and customers' expectations. As Levitt says, "consumer goals worldwide become more and more alike". The more integrated the society is the more unified living standards it has. Actually it might be observed the formation of one united society with the same currency, policy, custom duties, values and expectations. It is related to commodities, financial derivatives, financial assets, technologies, natural resources, energy etc. Europe is in the process of one single market formation. The most visible wave of European economic integration is falling international barriers to trade, capital flow, technologies exchange, labour migration strong cooperation nearly in all spheres and sectors of economy. In each case the peculiar characteristics of the process will be distinguished, its influence on corporate culture and communication will be determined and corporate reaction on these challengers will be viewed. The focus will be mostly done on the European economic integration, progress in information and knowledge communication technologies and environmental challengers. The answers for this question let the companies be more flexible and efficient in foreign markets as well as more competitive among rivals.ĭuring the research some visible features and outcomes of globalization will be regarded. To overcome these difficulties they need to have a clear understanding how globalization influences corporate culture and communication. It is getting more and more difficult for companies to communicate in global environment. This process is going on at a high speed in deep interaction with political, economic, social and cultural events. The world becomes more and more interdependent, companies - transnational ones, business - international. ![]() Visible features of globalization are open boarders and lack of barriers for market entry, due to which we observe significant increase in international trade, capital flows, labour migration. THE IMPACT OF GLOBALIZATION ON CORPORATE CULTURE ![]()
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